Very interesting, Occy just dropped the comment that there have been 3 million people tune in to the Billabong Pro Tahiti. As much as I REALLY want to believe it, I don’t. But, down the line, it’s not out of the question.
Whilst I try do a little investigating into finding out some more accurate figures, here’s something that definitely drove mainstream awareness through the roof.
Channel 7’s new ‘Sunday Night’ current affairs program ran a big feature on Mitch Parkinson and a bunch of grommets dream trip to Tahiti. Whilst it wasn’t quite a Guthy Renker commercial, the PR & Media team at Billabong definitely earnt their keep with this piece, not to mention Channel 10’s daily Sports Tonight updates.
Watch the Sunday Night program here.
