According To Professor Frink's Calculations, Occy Should Win The Clash Of The Icons
Internet forums, websites and Twitter have been alight the past week as one of surfing’s greatest rivalries go toe to toe at one of surfing’s greatest locations, Jeffreys Bay, South Africa. With both Occy and Curren at 8 wins each, it’s harder to pick than a broken nose as to who would come out on top. At time of wirting, Tom Curren has taken 1st blood in the 2 heat series, but with swell on the increase, the ball is back in Occy’s court for the second match up.
Since announcing the rematch, tongues have been wagging left right and centre as to further rematches between some of the sports’ greatest – it’s all starting to remind me of the latest Rocky movie.
Over the past few months, I’ve been testing a number of social media monitoring tools that analyse conversations online, identify key tastemakers and influencers, and generally act as an eye in the sky across multiple platforms. Brisbane agency Dialogix have been leading the charge in this field in Australia, I quite enjoyed testing their system. Shout out to @mattgranfield
Viral Heat is another good tool, and for this experiment, I’ve been using their system for the past few weeks to monitor the online activity of Occy and Tom Curren. Who is the favourite when it comes to most mentions in social media? Computer Says… Occy.
Rumble In the Jungle, Surfing Style
According to Viral Heat, Tom Curren has had 323 mentions, whilst Occy manages to edge him out with 342 mentions this week. Pretty damn close. Now I have to say, these results are not 100% accurate. The spiders that track these results are tracking individual characters, so for example, with Tom Curren, you also get words like ‘currency’, etc… This is my biggest ‘beef’ with social monitoring tools; unless you have an extremely unique key word, you are likely to also get alot of unwanted junk in your results. But having said that, they are an extremely valuable tool for any brand; as not knowing what consumers are saying about you, is like sticking your head in the sand.
But for the fun of it, here are the results of the tracking of Occy Vs Tom Curren, Clash Of The Icons, social media style.
Social media mentions of the term 'Occy'. Source: Viral Heat.
Social media mentions of the term 'Tom Curren'. Source: Viral Heat.
Conversation monitoring of the term 'Occy', just after the Clash Of The Icons heat. Source: Viral Heat
This post is tagged Occy, Social Media, Tom Curren, Viral Heat
